Article provided by: ProMedia
TV advertising is more powerful than ever in the age of dynamic digital marketing. It remains the most affordable way of moving the masses when you use the right TV platform to reach the target audience. The only catch is to use a TV advertising agent who can clearly define the problem they need to solve before sorting media options. TV advertisement is simply another digital marketing flavor, with compelling ways of driving retail action.
Benefits of TV advertising
Reach a large audience
One cannot beat the number of people reachable via TV ads. 96% of all 121 million US homes own at least one TV. The medium has an efficient way of reaching large masses of people within a short time because most people like to keep up with the political scene or favorite show.
On average, the typical teen spends seven hours watching their favorite show on TV. Boomers will spend more time on TV because they like to be in the loop of current happenings. More people adapted Connected TV to put up with commutes and the current overstay in a home. As a result, you have the highest chances of impressing more people because of the combination of cable, broadcast, and syndicated TV viewing. ProMedia makes it easy for you to reach the right audience at the right time for significant traffic with your products and services.
Attract loyal customers
Popular TV shows attract attentive and loyal audiences. News platforms amassed a larger and more attentive audience since the last presidential season. The amount of time people spend watching TV is higher than ever, with 84% of viewers gaining more trust in TV adverts. You can easily attract and maintain a decent audience of interest buyers who remember your brand and keep coming back for rebuys.
Blend TV and online ads
Television marketing can blend seamlessly with online ads for an even more powerful effect. This strategy is effective because people do not watch just one media form while promoting a product. Social media viewers like to keep up with their favorite shows or podcast discussions with the corresponding social media accounts. Fundamentally, the goal is to simultaneously maintain a shared experience with friends and family.
We can push TV viewers to engage with your online ads by including your store’s name and social media platforms. We nurture better relationships and earn you massive brand loyalty so the synergy can continue to increase over time.
Improve the viewing experience
TV networks are longer and more educative than most digital ads. There is also a higher tolerance for their airplay, whereas digital ads are more comfortable to close and skip through. Unlike some social media platforms and apps, you cannot disable ads and at least catch a glimpse of their display, which sticks in your subconscious.
TV ads are affordable when you invest with a smart advertising agency. Contrary to popular belief, we can evoke emotions and persuasive connections with much less than we would use for social media campaigns.
We would love a chance to support your brand and help you learn about the effectiveness of TV ads. Connect with us at 1-866-851-LEAD for a free marketing consultation.
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